ÉLEVÉ by Home Residence

Launch Event Concept · v2 · The Horizon Line

ÉLEVÉ by Home Residence

Rise to the View

InterContinental Citystars  ·  Al Saraya Ballroom  ·  November 2026

HOMEbelonging

Home,

elevated.

The line rises. The view opens.
Scroll to rise

Deliverables · v2

Everything, rendered.

23 elements, each with its own visual. Tap any item to jump to it, and tap any image to view it full screen.

  1. 01Foyer overview
  2. 02Media wall
  3. 03Logo photo wall
  4. 04Photo op · Your Level
  5. 05Photo op · The Ascent
  6. 06Statues (+ “Rise”)
  7. 07Teaser columns
  8. 08Registration / QR
  9. 09Entrance & directional signage
  10. 10Broker Experience Zone
  11. 11Ballroom overview
  12. 12Main stage
  13. 13Side LED screens
  14. 14The Reveal
  15. 15Table setting
  16. 16Centerpiece
  17. 17ÉLEVÉ identity
  18. 18Invitation
  19. 19Menu & name card
  20. 20Badge / wristband + QR
  21. 21Valet signage
  22. 22Take-away gift
  23. 23Save-the-date (WhatsApp)

Concept

One line.
One night. One rise.

The Home Residence logo already holds the idea. Its “O” is a circle divided by a horizon. ÉLEVÉ lifts that line.

Below the line
Home. Belonging, community, the story so far.
Above the line
ÉLEVÉ. The view: light, sky, the next chapter.

The whole event is built on a single luminous horizon line that rises through the night, from the foyer walls to the stage LED. Guests feel the elevation before anyone says it.

  • Home, elevated.
  • See further.
  • The next level of belonging.
  • Sell the view.

With a 5 m ceiling, we don't build tall. The horizon lifts and the view widens instead.

17 · Event Identity

The ÉLEVÉ mark

A high-contrast display serif. The accents rise to the right like the building. Below the word, a horizon line with a rising half-sun, the Home Residence split-O lifted into ÉLEVÉ.

17Identity boardPrimary and reversed lockups, the monogram seal (the E's middle arm becomes the horizon through the ring), a signage cut for small sizes and in-venue use, and the palette. Delivered as vector SVG.
Chapter I · Foyer

The Ground

Arrival, belonging, anticipation. The Al Saraya Grand Foyer, dressed from the valet to the ballroom doors.

01Foyer overviewThe Grand Foyer fully dressed: media wall, teaser columns, The Onlookers, photo wall and the registration desk. A warm horizon strip at waist height leads every guest to the ballroom doors.
02Media wallA 9 m limestone wall cut by one brass horizon line. ÉLEVÉ sits above the line in a backlit dawn sky. Home Residence and HTG sit below it, on the ground.
03Logo photo wallA burgundy step-and-repeat with the HR seal, ÉLEVÉ, Home Residence and HTG. A brass horizon line at shoulder height puts the concept in every press photo.
04Photo op · “Your Level”A raised platform inside a giant brass window frame, set against a backlit view from an ÉLEVÉ terrace. Every guest photo looks like their own balcony.
05Photo op · “The Ascent”The grand staircase in cascading orchids and greenery, with candles on the steps. At the landing, a brass frame and the line “Home, elevated.”
06Statues · “The Onlookers”Faceless white limestone figures on rising plinths, all looking toward the ballroom: a father with his child on his shoulders, a couple at a rail, a woman shading her eyes. The empty plinth is for guests.
06+Statue · “Rise”A second sculpture: a figure climbing stacked limestone “floors” toward a brass ring crossed by a horizon line. It is the ÉLEVÉ idea in a single gesture.
07Teaser columnsNEXT → NEW → CHAPTER → HOME. One word per column, and each word sits higher than the last, so the eye climbs with the story. The uplight moves from warm to sky.
08Registration & QR check-inA curved limestone desk with a brass horizon inlay, QR tablets and hostesses in burgundy, set against an ÉLEVÉ fabric backdrop.
09Entrance welcome signageTwin limestone monoliths with a sky-glow crown frame the cream entrance runner: “Welcome to ÉLEVÉ” on one, Home Residence on the other.
09+Directional signageA limestone and brass totem pointing guests to the Ballroom, Registration, Broker Zone, The Ascent and Cloakroom.
10Broker Experience ZoneThe lower foyer becomes a sales lounge: an illuminated masterplan model, unit-type screens and consultation tables. Brokers can sell the view before dinner.
Chapter II · Ballroom

The View

Al Saraya Ballroom · 62 × 29 m · stage on the long wall · 5 m working height.

11Ballroom overviewThe whole room, doors-open moment. The main stage sits on the LONG wall, with LED windows on both short walls and separate 8-seat tables in a clear grid. Sightlines are 25 m, not 55 m.
12Main stageA two-level stage, 16 m wide. Presentations happen on the lower deck, and the reveal and the star perform on the upper terrace. Behind it, a ~24 × 3.5 m panoramic LED is framed like a window.
13Side LED screensEach short wall gets an LED “window” framed by limestone arches, olive trees and green walls. At the reveal, they link with the main screen into one 180° panorama.
14The RevealThe room goes dark and the haze rises. Front and side screens become one panoramic sunrise, the light bars lift to 4.5 m, and the horizon draws itself into the ÉLEVÉ logo.
Chapter III · Tables

A field of small horizons

Following your table reference: solid cream rectangular tables, no linen, taupe velvet armchairs, eight guests per table.

15Table settingSolid cream rectangular tables with no linen and a pedestal base. Eight taupe velvet armchairs, low white-and-green florals, brass cutlery, candlelight.
16CenterpieceLow, lush white and green florals with votive candles around an engraved brass ÉLEVÉ seal on a limestone block. A sky-gradient menu card rests on every napkin.
Chapter IV · Branding items

Every touchpoint, elevated.

Invitation to take-away, in one consistent ÉLEVÉ language. All text is set from vector artwork; none of it is AI-generated.

18Invitation · printed & digitalA cotton-card invitation in a burgundy envelope with a brass seal, plus the matching digital invite with RSVP for WhatsApp and email.
19Menu & name cardA sky-gradient menu card on the napkin and a limestone name card with the table number.
20VIP badge & wristbandA burgundy and cream VIP badge with a personal QR for fast check-in and sales follow-up, plus a limestone fabric wristband with a brass slider.
21Valet signageA limestone and brass valet sign at the hotel porte-cochère. The first branded touchpoint of the night.
22Take-away giftA burgundy keepsake box with a brass-foil ÉLEVÉ lid. Inside: a brass “horizon” bookmark, an olive-linen notebook with the HOME monogram, and a “Home, elevated.” card.
23Save-the-date · broker WhatsAppA save-the-date card made for broker WhatsApp groups. It goes out first and is followed by the invitation and countdown.

Show Flow

The night, rising

  1. 01

    Arrival · 60 min

    Valet, QR check-in, welcome drinks, teaser columns, The Onlookers, photo moments, Broker Zone.

  2. 02

    Threshold

    The doors open onto a dark room where only the tables glow: a field of small horizons.

  3. 03

    A New Chapter

    The HTG new-identity opening film, the night's HTG red moment.

  4. 04

    The Home Residence Story

    A cinematic film about belonging and the community so far.

  5. 05

    Already Rising

    Drone footage of the site. The horizon line climbs floor by floor while progress figures count up. We're not promising elevation. We're already building it.

  6. 06

    The Reveal

    Countdown, then sound and the light bars lifting. The camera rises through the building and breaks out into the ÉLEVÉ view. Side screens widen it to 180°, the horizon draws the ÉLEVÉ logo, and a drape falls on the terrace to reveal the model.

  7. 07

    Your Level

    The sales presentation: unit types and the commercial offer.

  8. 08

    Dinner & the Star

    A mega-star performance on the terrace, then networking. Recap content is captured all night for brokers.

Floor plans

Where everything stands

BallroomStage on the long wall · 114 × 8-seat tables ≈ 912 seatsThe main stage and 24 m LED are centred on the north long wall, with LED windows and decor on both short walls. A 4 m central aisle runs to the VIP front row, and the FOH sits at the back. ⚠️ A full 1,000 seated at 8 per table (125 tables) does not fit comfortably in 62 × 29 m. Options: 10-seat tables for some rows, or ~900 seated plus a standing lounge.
FoyerZoning of the Grand + Lower FoyerGuest flow: entrance monoliths → registration → teaser columns → statues and photo moments → the ballroom threshold. The Broker Zone and VIP lounge sit in the lower foyer.